[ BRANDING ]

Your brand is the first thing a couple feels before they even read a word of your copy. I design visual identities specifically for industry-leading wedding professionals, moving beyond aesthetics to build a system that commands respect. By focusing on professional authority and creative style, I ensure your brand looks intentional and consistent.

[ ESSENTIAL BRANDING ]

FROM £1125

Establish your brand’s authority with a visual strategy built for the modern wedding industry. I focus on creating a clean, sophisticated look that reflects your creative expertise and sets you apart from the competition.

  • I. Identity Assets

    • Primary Mark: Core visual identifier for high-impact applications.

    • Secondary Mark: Versatile alternative configuration for varied spatial constraints.

    • Social Signifier: A simplified iconographic variant optimised for circular and square digital avatars.

    II. Design Standards

    • Chromatics: A curated palette of 5 brand colours, inclusive of HEX, RGB, and CMYK specifications for digital and print fidelity.

    • Typographic Hierarchy: Selection and pairing of primary heading and body typefaces, including weight and letter-spacing protocols.

    • Visual Application: 9 high-fidelity social media mockups demonstrating the brand system within live digital environments.

    III. Documentation & Delivery

    • Brand Guidelines: A formal 4–5 page technical manual outlining usage rules, clear-space requirements, and asset management.

    • Asset Suite: Full delivery of vector and raster files (SVG, PNG, JPG) for cross-platform implementation.

[ BRAND REFRESH ]

FROM £650

As your business grows to serve more high-end clients, your look needs to grow with it. This service is for established wedding professionals who have a solid foundation but need a more modern, polished execution. I focus on the "fine-tuning," sharpening your typography, balancing your colours, and refining your logo. We don’t throw away the recognition you’ve already built; we simply elevate your existing brand into a clean, professional system that feels intentional and ready for your next chapter.

  • I. Identity Calibration

    • Logo Modernisation: Aesthetic "cleanup" of your existing primary mark—adjusting proportions, line weights, and kerning (letter-spacing) for a more professional execution.

    • Asset Expansion: Developing a secondary layout and a simplified social icon from your existing logo to ensure versatility across all digital platforms.

    • Vector Conversion: Transitioning low-resolution files into high-fidelity vector formats (SVG/EPS) for infinite scalability without loss of quality.

    II. Visual System Polish

    • Chromatic Update: Refining your existing colour palette to include sophisticated tonal variations and ensuring high-contrast accessibility for digital use.

    • Typographical Update: Replacing standard system fonts with a curated selection of premium typefaces that better align with a "clean" and "formal" aesthetic.

    • Consistent Application: Standardising the visual "rules" for how your logo, colours, and type interact to eliminate brand fragmentation.

    III. Strategic Delivery

    • Refined Brand Sheet: A technical single-page reference guide detailing the updated hex codes, font families, and logo usage protocols.

    • Social Identity Suite: Updated profile and cover imagery for three primary social platforms to reflect the refreshed aesthetic.